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Breaking the ICE: The role of insurance associations in insurance consumer education
Microinsurance Paper #:
31Title:
Breaking the ICE: The role of insurance associations in insurance consumer educationAuthor(s):
Camyla Fonseca, ILO's Microinsurance Innovation Facility
Aparna Dalal, ILO's Microinsurance Innovation Facility
Date of Publication:
March 2014Summary:
In the last decade, some insurance associations (IAs) have expanded beyond their traditional core functions to develop insurance consumer education (ICE) programmes. Based on a review of the experiences of IAs in five countries, namely Brazil, Colombia, Kenya, Mexico and South Africa, Microinsurance Paper #31 discusses the steps that should be taken during the preparation of an ICE. These include assigning responsibility internally, defining funding mechanisms, setting clear goals, defining the programme target and identifying partnership opportunities. It goes on to summarize key lessons for IAs on content, delivery and monitoring and evaluation.
